Promote your brand and products with your own free* multi-page Store on Amazon.

*Selling fees apply for sellers who do not have an existing Seller Central account on Amazon in Australia. Stores are available for no additional cost to sellers with an existing Seller Central account in Australia.

How to get started


Create pages for your products and categories using predesigned templates or drag-and-drop tiles.


Add videos, text, and images to tell your brand story and show your products in action.


Submit your Store for review. It will be reviewed within 72 hours.

Who can create a Store?

Stores are available for sellers enrolled in the Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store.

How Stores work

Showcase your brand story and products

Help shoppers discover your product portfolio and related products on Amazon.

Design your Store—no coding necessary

Use drag-and-drop tiles or predesigned templates to create a customised, multi-page Store, without writing a line of code.

Get your own web address

Drive shoppers to your Store with ads on Amazon and marketing activities outside of Amazon using a unique, easy-to-remember Amazon URL.

Use Stores insights to optimise ad campaigns

Stores insights provide you with a powerful understanding of your Stores sales and traffic sources.

See what other brands have been building

The above examples feature campaigns for US advertisers and are intended to be illustrative only. Results may differ in other countries.

Frequently asked questions

How can I measure the performance of my Store?

The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyse traffic sources to your Store.

How much does a Store cost?

Creating a Store is free for sellers already selling on Amazon, vendors, and agencies. Selling fees apply for sellers who do not have a Seller Central account on Amazon Australia.